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A couple of years ago I came across an article about Amazon FBA – I’m sure you’ve heard of this concept already. What was interesting to me is that the article, which has been in circulation for a while now, did not even mention the full name of the program.

How can I say that FBA stands for “Free From Balance – or So It Seems”? The acronym itself seems kind of confusing, especially if you’ve never heard of Amazon or the Amazon.com FBA program.

I like how Amazon describes their FBA program. “Free From Balance, or So It Seems” – just what do I think of that? My first thought is, “It’s Free From Balance – but what is the catch?”

If I were to be slightly less blunt, I’d say the term ‘free from balance’ is a little misleading. The free program doesn’t make the seller’s products free; it is a middleman between the seller and the buyer.

To me, the Amazon FBA benefits are a clever way to promote and sell products. An added bonus is the benefits you receive are tax deductible. This makes sense because you are not just selling the product you created, but the benefits you receive as a seller.

When I first read the Amazon FBA Benefits, I though to myself, “Well, what’s this all about then?” This is when I began to wonder about the guidelines, so I looked into them further and discovered the following:

Amazon provides a step by step Amazon FBA Tutorial, “The Learn To Sell Using Fulfillment by Amazon program is designed to help anyone who wants to start and run a successful online business.” This program was developed to help those who want to start a new online business. It helps get you up and running with a great marketing strategy. Its resource box tells the buyer to “fill out your product details and order your Fulfilled Products.”

Once you’ve filled out your product details, the program guides you through the “Find a Seller” step by step. Amazon provides an Amazon FBA Label Size Guide, but does not detail how to purchase the FBA label size guide that the program recommends.

One benefit is that the Amazon FBA Tutorial discusses the benefits of Amazon FBA but leaves the customer wondering if they are actually provided for free. There is also no mention on the program website that you are required to pay taxes on any profits you earn. Of course, you could always purchase one of the free FBA labels – but that is something else you might be thinking about.

Amazon states the following in the FAQ: “I know you are looking for Amazon FBA benefits but if I am not right click or search it does not have a FBA FAQ.” The Amazon FAQ section explains that there are two different types of FBA programs, a seller-only program and a seller-and-buyer program.

This last statement is most confusing to me. They say: “If you’re looking for Amazon FBA benefits but if you’re not familiar with FBA, you might not qualify for these benefits. You can’t get any benefits if you’re a buyer – it’s a seller only program.”

Therefore, I would ask – “Is Amazon FBA a program, a program that gives away Amazon FBA benefits, or a middleman?” I believe it is the last one.

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